iOS & Android App
When working on an ambitious project with a large team, everyone has a specific role to play.
At Allstate, I strove to find the right balance between delivering detailed, high-fidelity UI work while also providing meaningful higher-level strategy that contributed to the project's overall success.
Allstate is an American insurance company that provides insurance for home, auto, life, and more. Allstate brought me on to help them with research and design for a brand new iteration of their mobile app.
I was a product designer on a 20+ person UX Design & Research team at Allstate that worked with 100+ developers, product managers, and business analysts.
5 months
I used Allstate's design system to build these screens and many others.
Challenge: Previously, in order for a customer to access all of Allstate's products, they needed to use multiple apps and websites. Allstate wanted to consolidate all their services into one app.
Solution: The new app houses all products under one app to provide a simple, seamless user experience. Customers can now easily access their ID card, view/pay bills, make claims, and more in one single app.
This required a highly systemized visual and UX strategy, along with a design system to support it.
Challenge: Prior to the start of this project, Allstate had undergone a brand and style redesign. They wanted to incorporate this into the new app.
Solution: We carried over their updated, more modern visual style to the new app and created a design system to support rapid and consistent prototyping. Based on additional research findings, we also used simpler, friendlier language wherever possible.
Challenge: Previously, new services were difficult to learn about because they lived in different places and descriptions weren't always clear. Allstate wanted to make it easier to educate customers.
Solution: By using simple language and strategic placements, all under the roof of a single app, we created a platform to educate customers about Allstate's newest services.
Challenge: Allstate wanted it to be as easy as possible for customers to update to a new app.
Solution: The updated app provides features customers are used to as well as new functionality that customers expressed interest in, all in one app. This, along with an intuitive UI, makes it easy for customers to adapt to a new app.
