As Lyric's designer, I was responsible for digital and print marketing collateral. Each week, I created 30-50 advertisements and managed creative project requests from several departments.
Examples
Digital & Print Advertisements, Posters, Banners, Signage, Direct Mail, Brochures, Email Campaigns, Program Covers, Gift Cards
I designed 5-10 ads for each of the 10 programs developed each season.
These backlit signs appeared on the corners of the opera house.
I designed brochures each season that are mailed to up to 130,000 households.
These signs appeared on the stage door entrances to the opera house.
I was responsible for Lyric's direct mail campaigns which reached up to 130,000 households.
I created a series of 17 signs to be displayed around the entire opera house, inspiring patrons to donate.
These backlit signs appeared outside the box office of the opera house.