Lyric Opera of Chicago
Seating Charts


Delivered
Complete redesign of 3,652-seat theater maps utilized by over 300,000 patrons per year:
- Print, 8.5x11", available as PDF for Lyric's website and used in ticketing office
- Web, Interactive Map for eCommerce Platform

Phase 1: Print
Lyric's previous printed seating chart was low-fidelity, difficult to navigate, cluttered, inaccurate and did not reflect their world-class brand. It also lacked information about accessibility.

I led the effort to redesign the map addressing those concerns. This involved conducting user interviews, sketching, prototyping, A/B testing and ultimately delivering a high-fidelity final product.

Phase 2: Web
With the success of the printed map, I was asked to redesign the interactive online map used for purchasing tickets.

I used a similar approach to Phase 1 to execute this redesign, addressing many of the same issues of legibility, accessibility, and visual balance.

Phase 1: Print

Legibility
To achieve legibility while fitting Lyric's numerous seats onto an 8.5x11"-sized paper, I mainly addressed spacing and text size. Through A/B testing, I figured out the minimum legible point size in order to maximize the amount of space I could create in between and around the text.

Accessibility
The previous map lacked wheelchair accessible seats and stairs. Since a wheelchair icon would have been too small, I used color to mark wheelchair and companion seats. I also indicated how many stairs are in the last row of the Main Floor, First Balcony, and Upper Balcony.

Balance & Consistency
I set up guides to ensure consistent sizing and spacing of all rows, aisles, and text between every level of the map.

Theater Boundaries
I was asked to mark clear and accurate boundaries to help patrons understand where they can travel.

Phase 2: Web

Accuracy
I based the new online map on the new print map, achieving the same level of accuracy and balance.

Final Thoughts

I'm happy to report that both the print and digital maps were very well-received by both patrons and Lyric employees.

Patrons now have a more accurate understanding of Lyric's theater and can purchase tickets more easily. Employees now have a more helpful guide when assisting patrons.